Salone del Mobile: ‘Design is a state of its own’

LUMINOSITY ITALIA

Hundreds of thousands of visitors from across the globe arrived Milan last week for the biggest event on the international design calendar, the 56th edition of the Salone Internazionale del Mobile, otherwise known as the Milan furniture fair.

Some 343,602 participants from 165 countries attended the six-day event, a 10 percent increase over the previous two editions.

The renowned Design Week was founded in 1961 and became a driver of the Italian postwar miracle, helping establish the idea that “Made in Italy” was the ultimate guarantee of quality.
Salone de Mobile
Design Week founded in 1961 helped fuel Italy's postwar boom. Today it continues to showcase innovation, creativity and quality.

Today the Milan Salone is still an unrivalled showcase for quality design and innovation, with more than than 2,000 exhibitors this year, 34 percent of them from other countries.

Five events were held in the sprawling Fiera Milano exhibition hall at Rho Milano: Salone Internazionale del Mobile, the International Furnishing Accessories Exhibition, Euroluce, Workplace3.0 and SaloneSatellite. In the Tortona area of the city, the Fuori Salone hosted many important brand collections and special events with live music and entertainment.

“Design is a state of its own and Milan is the capital,” was the slogan of this year edition.

“It was an exciting week full of positivity and enthusiasm from companies, creative designers, architects and the huge number of visitors who flocked down to Milan to check out the latest design trends and innovation and also experience the buzz of our city,” said Claudio Luti, president of Salone del Mobile. “It was a stand-alone moment where culture and industry become an exemplary model for an Italy that works. And thanks to the cooperation of all institutions, Milan has become even more beautiful and welcoming than ever.”

According to the Federlegno Arredo Study Center, the furnishings sector continues to drive export growth in Italy. Last year, foreign sales totaled more than 8.8 billion euros (up 1.2 percent from 2015) with major signs of growth in France (4.9 percent), the US (8.8 percent), Spain (8.5 percent) and China (21.9 percent).

In the lighting sector, companies further consolidated their presence on leading markets last year, racking up sales of more than 1.64 billion euros, fueled by business with the Emirates (up 37 percent), Switzerland (10.4 percent) and Belgium (8.2 percent). Italian export to France in lighting sector was worth 192 million euros in 2016, a rise of 6.2 percent.